Pontiac Brand revival
This teaser campaign advertises the return of Pontiac, which has been discontinued since 2009. The new line of automobiles are electric plug-in vehicles to fit neatly in with GM’s goal to have an all-electric fleet by 2035. The brand caters to those who enjoy the classic look of an automobile while utilizing all of the safety features today’s technology offers. The campaign itself advertises the return of Pontiac rather than the car itself to gain interest and brand recognition before the design is made public. The AR application allows prospective buyers to explore GM’s line of cars and, once it is released, the new Pontiac EV.
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Web Landing Page
Holland Michigan rebrand
This rebranding campaign aims to move Holland’s current brand appearance away from being tourist-motivated and towards a more inviting place to live. Holland’s original look communicated a tourist-branded city, rather than a home or a place to raise a family. This rebranding articulates the charm and the cleanliness of Holland, accentuating why Holland is an even better home than it is a tourist destination. The design focuses on sharp lines and a bold coral orange to create a comforting and structured appearance, relating to the lifestyle in Holland. The ‘Welkom’ phrase is carried over from Holland’s original branding, keeping its Dutch charm as a focal point of the brand—the tagline ‘Where Dutch Charm Blooms’ also resonates with this message.
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Beanies
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sweatpants
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