Feline Formula – Package Design
This package design project directs itself towards true cat lovers who provide the highest quality products for their pets. The art direction for the Feline Formula brand is luxurious with an antique style, the black and white color pallet adds to this dramatic effect. This product would be sold in higher-end pet stores, and marketed towards those with a larger budget for their cats. A kitten variation of the formula is also available, encouraging new kitten owners to try out the brand and understand the benefits, such as a higher amount of protein and calcium.
