Preserve The Reserve - Advertising Campaign
This advertising campaign aims to bring nature back into the forefront of the advertisements themselves, catching the viewer’s attention and encouraging them to notice nature along their regular commute. The campaign supports the Native American Land Conservancy’s goals to preserve indigenous land, and leads viewers to their brand and donation opportunities. The augmented reality mobile application allows users to explore the nature that was once there, depicting forests and rivers that once took the space of their backyard, their school, or nearby city.
